About Tracey
Tracey Pepper is a Los Angeles-based consultant who coaches people in the entertainment industry to interact effectively with the press through media training. A former journalist and magazine editor, Pepper also creates a range of editorial content, including bios, press releases, and EPK interview footage, for major record labels (Warner Bros. Records, Interscope Records, RCA Records, Epic Records, EMI Music Group, Atlantic Records), artist management companies (19 Entertainment, Emblem Music Group), as well as for several independent public relations companies (BB Gun Press, Fresh and Clean Media).
Pepper has written original publicity bios for Katy Perry, Ke$ha, Kelly Clarkson, Josh Groban, Kings of Leon, Christina Aguilera, Nicole Scherzinger, Avril Lavigne, Pitbull, Maroon 5, Chris Daughtry, Julian Lennon, Chrissie Hynde, Ben Folds, Ellie Goulding, and Christina Perri (see a more extensive list here), as well as for multi-platinum producers Mike Elizondo, Matt Serletic, and Humberto Gatica, top music supervisor Alexandra Patsavas, and veteran music managers Paul Rosenberg and Pat Magnarella, among other industry executives. She has also helped her clients launch major media campaigns for various albums, tours, and events by creating press material for Eminem, Metallica, Green Day, Lady Gaga, The Black Eyed Peas, Red Hot Chili Peppers, Blake Shelton, Norah Jones, R.E.M., Neil Young, Rosanne Cash, Devo, Jason Derulo, and classical pianist Lang Lang, among many others.
Pepper is a former Senior Editor for Spin magazine, where she spent seven years editing profiles, news, and pop-culture features by such well-known authors as Chuck Klosterman, Andy Greenwald, and Marc Spitz. She has also worked as a music editor at Interview magazine and as a Senior Editor at Natural Health magazine. Pepper’s writing has appeared in Spin, Entertainment Weekly, Harper’s Bazaar, The New Yorker (“Goings On About Town”), Playboy, Teen People, Interview, Cosmo Girl, Natural Health, Vegetarian Times, Stuff, Us, The Face, Paper, Chicago Magazine, and The New York Observer, where she worked as a reporter. Pepper holds an M.S.J. in Journalism from the Medill School of Journalism at Northwestern University and a B.A. in English from Tufts University.
