Over the last two decades, Pat Magnarella has distinguished himself as a visionary manager with a solid track record for spotting talent and nurturing successful long-term careers. As head of Pat Magnarella Management (PMM) — a full-service agency that provides a broad range of management, branding, and marketing services — Magnarella guides the careers of some the biggest names in the entertainment industry, including multi-platinum rock bands Green Day, Goo Goo Dolls, and The All-American Rejects. In 2010, he launched a sports division, PMM Sports, which is headed by award-winning surf filmmaker Josh Landan. The company’s Surf, Skate, and Snow divisions represent some of the most elite board sports athletes in the world, including surfers Taylor Knox, CJ Hobgood, and Damien Hobgood. In addition, PMM represents several visual artists, including Logan Hicks, D*Face, Charming Baker, and Chris Levine.

Magnarella, who has also represented Weezer and The Wallflowers, saw the natural crossover amongst music, action sports, and visual art and expanded PMM to include clients from all three fields, recognizing that running a diversified, full-service entity is an important strategic enterprise in today’s ever-evolving entertainment business. It’s not surprising that Magnarella, who was named “Personal Manager of the Year” by concert trade bible Pollstar Magazine in 2005, had the foresight to change things up. Over the last two decades, Magnarella’s involvement in nearly every aspect of the entertainment business has given him a knowledge and experience that are unparalleled among today’s top-tier managers.

Magnarella got his start in the mailroom at premiere rock booking agency American Talent International in New York in 1984 before taking an assistant job in the Rock department at International Creative Management. The following year, he became a booking agent at Venture Bookings, where he represented an all-star roster of ground-breaking alternative artists, including The Replacements, Hüsker Dü, Soul Asylum, 10,000 Maniacs, Violent Femmes, and Nick Cave. In 1988, Magnarella moved to Los Angeles when Venture Bookings founder Frank Riley merged his company with Triad Artists. There, Magnarella handled bookings for such artists as Meat Puppets, Tommy Keane, and Joe Henry, further building his reputation for developing successful touring artists at a time when the alternative-music scene was flourishing.

In 1990, Magnarella was recruited into management by industry legend Bob Cavallo, whose new company put itself on the map by signing roots-rock band The BoDeans, followed by the Goo Goo Dolls, who would go on to sell 10 million albums worldwide and score a record-breaking 12 Top 10 Hot AC radio hits. In 1994, Magnarella signed Weezer and oversaw the release of the band’s self-titled debut (commonly referred to as the “Blue Album”), which went triple-platinum and endeared them to a legion of alt-rock fans. In 1999, Magnarella joined Mosaic Media Group, which was widely considered one of the industry’s most powerful management/production companies thanks to its music clientele and film properties Three Kings, 12 Monkeys, and City of Angels.

In 1996, Magnarella jumped at the chance to sign pop-punk godfathers Green Day, who went on to release several career-invigorating albums including 2004’s triumphant rock-opera American Idiot, which debuted at Number One on the Billboard chart, spawned three Number One Modern Rock hits, won two Grammy Awards, and sold more than 10 million copies worldwide. Magnarella also served as an executive producer for the band’s double-platinum live CD/DVD Bullet in a Bible.

In 2004, Magnarella left Mosaic Media Group to form Pat Magnarella Management. He also took over running Adeline Records, an independent label co-founded by Green Day lead singer Billie Joe Armstrong. Adeline’s roster includes AFI, The Living End, Jesse Malin, The Frustrators, and many others.

In 2009, Magnarella oversaw the May release of Green Day’s platinum album, 21st Century Breakdown, which debuted at No. 1 on the Billboard Top 200 chart, as well as on the Rock, Active Rock, and Alternative charts. The album won a 2010 Grammy for “Best Rock Album” and spawned the hit singles “Know Your Enemy,” which has been certified gold, and the platinum-selling “21 Guns,” whose video won three 2009 MTV Video Music Awards, including “Best Rock Video.” The band also took home their second American Music Award for “Favorite Alternative Music Artist.”

In September 2009, Magnarella shepherded the launch of the stage version of American Idiot. Directed by Tony Award-winning director Michael Mayer (Spring Awakening), who co-wrote the book with Billie Joe Armstrong, the show opened on Broadway in April 2010 after its critically acclaimed and record-breaking run at Berkeley Rep. It was nominated for three Tony Awards, including “Best Musical” and took home honors for “Best Scenic Design” and “Best Lighting Design.” Magnarella was also an associate producer on the American Idiot: Original Broadway Cast album, which won a 2011 Grammy Award for “Best Musical Show Album.”

[February 2011]