For Immediate Release

INTERNATIONAL POP SUPERSTAR LADY GAGA ANNOUNCES 2010 NORTH AMERICAN TOUR

Virgin Mobile Presents: THE MONSTER BALL TOUR STARRING LADY GAGA

Tickets Go On Sale Beginning March 19th at LiveNation.com

LOS ANGELES – March 15, 2010 – Lady Gaga, one of the most exciting and innovative new artists in recent history, has announced her highly anticipated return to North America on the heels of her sold-out European tour. The 2010 North American leg of The Monster Ball Tour, presented by Virgin Mobile, will begin on May 28th at Montreal’s Bell Centre, taking her spectacular show to 32 top arenas and a host of new cities in the U.S. and Canada throughout the summer and fall.

In keeping with Lady Gaga’s flair for the theatrical, as well as her innovative and creative spirit, the second leg of the tour promises to push the limits of the live concert experience, bringing fans a spectacle even more eye-popping than what they experienced during the thrilling first leg of The Monster Ball.

“It’s still called Monster Ball, but it’s more of a musical and less of a concert,” Lady Gaga said in a February interview with KIIS-FM’s Ryan Seacrest. “It has a New York theme, it’s a story, and the story is that me and my friends are in New York and we’re going to the Monster Ball, and we get lost.”

Critics around the world raved about the first leg of The Monster Ball Tour, which Gaga described as “the first-ever pop-electro opera.” The Sun called it “breathtaking stuff” and “the best live show you will see this year,” while London’s Independent wrote: “Gaga’s got it, which is why, right now, the whole pop world wants to take a ride on her disco stick…Whatever comes next will be the bomb.” Writing about her show at Radio City Music Hall, the New York Times noted that “her Monster Ball tour always provided something worth a snapshot: a sci-fi tableau, perhaps, or a skimpy, glittery costume. The more her image gets around, the better Lady Gaga does.”

Live Nation Global Touring is the International tour promoter and producer for The Monster Ball under the direction of Arthur Fogel, CEO Global Touring and Chairman – Global Music Live Nation who said: “Lady Gaga has set out to revolutionize pop music and with her new production she continues to do exactly that. We’re thrilled to take The Monster Ball to fans around the world.”

Lady Gaga is touring in support of The Fame Monster, which was released on November 18th, 2009, by Streamline/Konlive/Cherrytree/Interscope. The album is the follow-up to 2008’s Grammy Award-winning album The Fame, which spawned the No. 1 singles “Just Dance” and “Poker Face.” Combined, The Fame and The Fame Monster have sold 10 million albums worldwide, while Lady Gaga’s five singles, “Just Dance,” “Poker Face,” “Lovegame,” “Paparazzi,” and “Bad Romance,” have sold more than 17 million copies total. Lady Gaga recently premiered the video for her new single “Telephone,” featuring Beyoncé, on the E! television network and entertainment website VEVO.

Tickets (general admission floors and reserved seating in the stands) for The Monster Ball go on sale in select markets including New York, Vancouver, Toronto, San Jose, Los Angeles, and Boston beginning March 19th at LiveNation.com.

Citi® cardmembers will have access to presale tickets beginning Tuesday, March 16th at 10am local time through Citi’s Private Pass® Program. For complete presale details visit www.citiprivatepass.com.

For complete tour and ticket information, visit: www.ladygaga.com

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